The school holidays have started
This seems like an appropriate time to point out to our many visitors that we are not the same organisation as Fairfield Animal Centre.
For reasons that are not clear to us, local people refer to Fairfield as Southwick Country Park. Therefore when they want to know what the tea room opening hours are, they google us! Google sends them to our webpage where, despite several warnings that they in the wrong place, they find our email address.
In an attempt to head off the misunderstandings at the pass, we put a link to Fairfield on the sidebar with their phone number and their email address; we put a page on the menu bar actually called Find Fairfield Animal Centre, and we have posted warnings on the How To Find Us Page to indicate that we are not the same organisation. If you can think of any way to make it clearer, please do tell us, because we have run out of ideas.
Nevertheless, Fairfield’s correspondents email us requests for tickets, for menus, or opening times; they complain about the seating arrangements and the parking. We get requests for work experience, for jobs in the café, for donations to various summer fêtes. Perhaps we should ignore them all, but that would seem so rude when they can include requests for lost teddies, reservations for a Mothers’ Day treat, and personal thanks for helpful staff.
I (the person who manages our email address) send so many emails that begin, “I think you meant your mail to go to Fairfield Animal Centre,” that I keep the phrase, including the link, on my clipboard, ready for instant use.
Please remember: Southwick Country Park Nature Reserve and Fairfield Animal Centre are two different organisations, serving different purposes, and run by different people.
Fairfield Animal Centre: email: hncinfo@ffc.ac.uk
Southwick Country Park Nature Reserve: friendsofscp@outlook.com
Southwick Country Park Nature Reserve 
Oh dear! Southwick Country Park is concerned with nurturing and protecting Wildlife while the animals at Fairfield Animal Centre are ‘pets’ kept in enclosures and visited by paying customers. Very different enterprises.
I think what makes me more cross than anything is the fact that when somebody Googles Southwick Country Park, they must land on the home page of the website – with a bunch of posts about insects, the lifestyles of rodents, and finer details of plant reproduction. How does it not occur to them that they might be in the wrong place?
Sadly they may not even bother to read the website!
Sadly, I expect they don’t read the website!
May be useful to set up an automated response via email so that whenever you receive an email – it responds with something along the lines of –
‘Thank you for your email to Southwick Country Park. If you are enquiring about Fairfield animal centre that is a separate company and here’s their email _____ please contact them as we are not affiliated.
If your query is to do with the country park we will respond ASAP.’ Etc etc
It will decrease your time manually responding to people’s enquiries drastically.
I might do that; thank you! It would certainly save my temper.